Wow – I can’t believe I’m actually writing this post right now, but it’s been 7 years since I sat down to write my first blog post….how time flies when you’re having fun! And I am SO SO excited to be sharing something that has been in the works for almost a year!
SGSB HAS A NEW LOOK!!
(and I am completely in love!)
Around this time last year, I pulled the trigger in starting the re-brand of Something Gold, Something Blue as I had utilized the same logo and website for almost 5 years after moving over from Blogger. These past 5 years (my blogiversary post from 5 years ago….) have truly been transformative – not only personally but for SGSB. And the look and feel of my brand wasn’t where I wanted it to be and I felt like the website wasn’t giving me the opportunity to share items with y’all the way I wanted to.
And so, I began researching different brand designers and website designers that could help me transform SGSB to the visions I (day) dreamed about. Before I could get the website in order, I needed to lock in the design and feel I was looking for, so I began the process to design a new logo and brand identity.
After deciding to pull the trigger on the new branding, I probably spent a good month researching designers on Instagram, Pinterest and good, ole’ Google and saving my favorites to reference back to. I felt like I searched the entire Internet and discovered so many amazing creatives, but I had to narrow it down to a handful that I really felt fit my style and had a process that I felt comfortable with. After talking with a few people, I had a call with Kelsea and within a few minutes knew that she would be the one that I would love to work with. Not only was she extremely talented, worked a lot with color, and had one of the portfolios that aligned with my dream of SGSB, but she was also such a joy to talk to. She grew up in Houston and I really felt like she understood me, my vision for the brand and had an amazing process established to create a design I would love.
While we chatted in November, she was booked out until late March/early April, so we didn’t actually get started on the design until then, but it gave me the opportunity to really think about what I wanted for the new design and to keep searching the Internet for more inspiration for the brand. I definitely knew that I wanted the colors to be blue and gold, use a script font, and for the logo to look polished and preppy. That was about it….I’m sure any designer reading this is cringing at the minimal amount of what I actually wanted; but, Kelsea truly captured my essence from the get go and the logo below was actually one of the first designs she shared with me and then we went from there.
After falling in love with the design, she went back to the drawing board and came up with a brand identity (including LOTS of gingham) that I can’t wait to share more of with all of you over the next few weeks, including this feminine (hand drawn!!!) shamrock that is unique to SGSB.
I have to give a huge thank you to Kelsea at Kindly by Kelsea who helped make my vision for the SGSB brand a reality and for helping guide me to make decisions (which as you all know I’m not great at doing)! I couldn’t image a better logo and icon for this space and I know it wasn’t the easiest for us to get there!
After finalizing the brand identity with Kelsea, it was time to dive in on the website look and feel to incorporate the amazing design she had created and to make the website more user friendly (including how it looked/worked on mobile). While I would have absolutely loved to do a custom website, it just wasn’t in the budget and, looking back, probably not 100% necessary for what I was hoping to accomplish.
I ultimately decided on using one of the themes from Empress Themes and y’all these designs are a blogger’s dream! They seriously have thought of almost everything I would want to have in my website and allow me to customize it to fit with my color and text theme. And if they haven’t thought of it, you can reach out and Victoria and Lisa will most likely be able to help you fix it quickly.
Some of my favorite new features are the look and feel of the homepage and how it shows the latest posts and some of the most popular categories.
One of the other things that made me choose to go with Empress is that their themes allowed me to share category buckets in a tabular format so you can easily see different categories (take a look at the Style where you can see my outfits broken out by seasons and there’s a special section for workwear!!).
Another favorite is Shopping page which not only shows the latest Instagram posts (which have the products featured linked), but also has some of my recent favorite products and it links to other pages where you can shop my IG, Stories, IGTV and Tik Tok.
Ultimately, I hope this website is a lot easier for you use (and search for any topic you are looking for)!
None of this would have been possible without the support of each and every one of you! I am SO grateful that you take the time out of your busy lives to spend a little time with SGSB – either on this site or on social media! I started this blog as a way to share my love of fashion, beauty, travel and everything in between. Little did I know how much of an impact it would make in my life – and it’s all thanks to y’all who continue to encourage and support me!
I don’t know what this next year (or seven) will bring, but I’m almost certain it will contain a lot of blue, a lot of gold, laughter and sparkles! Lots of love to all of you!!
P.S. While taking a stroll down memory lane, I was instantly reminded of one of my favorite photoshoots of all time to celebrate 3 years of SGSB!